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Statement of Responsibility: Jack Trout, Steve Rivkin
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Edition: 2nd edition. Publisher: John Wiley, Year Published: 2010.
Statement of Responsibility: Jeanne Nakamura, David J. Shernoff, Charles H. Hooker
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Edition: 1st ed Publisher: John Wiley, Year Published: 2009.
Statement of Responsibility: Richard Rende
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Publisher: John Wiley, Year Published: 2014.